Mission Pharmacal Launches New Prescription Prenatal Vitamin, CitraNatal® Harmony™

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First and only once-daily, prescription prenatal vitamin with calcium citrate may provide women with more comfort during pregnancy

SAN ANTONIO, TX (May 17, 2010) – Mission Pharmacal announced today the introduction of CitraNatal® Harmony™, the newest addition to the CitraNatal® family of prescription prenatal vitamins. CitraNatal Harmony is the first and only single dose, prescription prenatal vitamin with calcium citrate.

Calcium citrate provides critical calcium to help with the baby's bone growth without producing gas or bloating for mom that can be found in other calcium supplements.

"Many women suffer from discomfort during their pregnancies," said Terrell Herring, president of the Pharmaceutical Division of Mission Pharmacal. "We are pleased to provide these women added comfort and convenience with the launch of CitraNatal Harmony."

CitraNatal Harmony also offers mom and baby essential vitamins and minerals, including 250 mg of Martek's life'sDHA™, in one easy-to-take, vanilla-scented gel cap. DHA is the essential fatty acid recommended for optimal brain and eye development and has optimized benefits for babies. It has been shown to support increased birth weight and size and enhance visual and cognitive abilities. The vitamin also contains a safe, gentle carbonyl iron and a stool softener to help ease the constipation that often accompanies pregnancy.

In addition, Mission Pharmacal is currently reformulating its prescription prenatal and prescription iron products to include a recently acquired and patented dual-iron technology.

Women who are pregnant or planning to conceive should consult their healthcare providers prior to beginning any prenatal vitamin regimen.

About the CitraNatal® Line

CitraNatal is marketed by Mission Pharmacal Company based in San Antonio, Texas. CitraNatal vitamins are specially formulated for the many women who require nutritional support prior to conception, throughout pregnancy, and during the postnatal period. The plant-derived DHA found in several CitraNatal products is produced exclusively by Martek Biosciences Corporation based in Columbia, Maryland.

About Mission Pharmacal

Mission Pharmacal is a privately held pharmaceutical company based in San Antonio, Texas. For more than 60 years, the company has been committed to meeting the unique needs of women throughout all stages of life, identifying unmet health needs in the marketplace, and developing innovative prescription and over-the-counter products to meet them. Currently, Mission Pharmacal provides physicians and consumers with pharmaceutical and nutritional products. For more information, visit www.missionpharmacal.com or www.citranatal.com.

Media Contact:
Ami Shah
Cohn&Wolfe
(212) 798-9773
ami.shah@cohnwolfe.com

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Important Safety Information

WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. KEEP THIS PRODUCT OUT OF THE REACH OF CHILDREN. In case of accidental overdose, call a doctor or poison control center immediately.

Warnings

Ingestion of more than 3 grams of omega-3 fatty acids per day has been shown to have potential antithrombotic effects, including an increased bleeding time and INR. Administration of omega-3 fatty acids should be avoided in patients on anticoagulants and in those known to have an inherited or acquired bleeding diathesis.

Folic acid alone is improper therapy in the treatment of pernicious anemia and other megaloblastic anemias where vitamin B12 is deficient.

Precautions

Folic acid in doses above 0.1 mg daily may obscure pernicious anemia in that hematologic remission can occur while neurological manifestations progress.

This material is intended to provide basic information. Patients should discuss all medical advice, diagnosis, and treatment with their healthcare provider.

Please see full Prescribing Information


More than 500,000 babies are born too soon each year. Some are so small they struggle to survive. This year, Mission Pharmacal is joining forces with the March of Dimes* as a National Corporate Sponsor to help raise awareness about the growing crisis of premature birth. To learn more and help us fight prematurity, click on the links below. For more than 60 years, Mission Pharmacal has been committed to providing products for healthy women and healthy babies.